The truth behind “real people” in Chevrolet commercials




(PPN) – Pay attention to the next Chevrolet commercial, you may notice that something weird is going on.

One of the people included in the Chevy commercial broke their non-disclosure agreement and spoke to The A.V. Club. Chevrolet may be false advertising.

According to Huffpost, here’s what happened:

A nondescript agency recruited this man on the street and asked if he was interested in participating in paid market research. He agreed, and for a promised $200 went to the Los Angeles Convention Center having no idea he was about to be in a Chevy commercial. The same day as filming, a porn awards show was taking place at the center and so he thought that’s what he was going to be a part of when he arrived.

He then waited around in a big, dark room with the other future “real people,” still having no idea what his task was. With all the confusion, he had the thought, “Oh, I might get murdered.”

Eventually, doors opened to reveal the brightly lit room seen in the commercial. Spokesman Boyd was already there, just silently smiling. Apparently, he didn’t really ever stop smiling.

Here’s the person’s explanation of the first few moments:

[The spokesperson] just said, “Hey, guys!” as we walked in, and it was another long walk to get over to where he was standing in complete silence. Everyone was just really confused. I felt nervous. It was weird.

Then, a cameraperson showed up and it was evident that this was for a commercial. Later, the “real people” would realize there were many other hidden cameras on set. In any case, once the NDA-breaker’s group realized they were going to be on TV, a magical spell seemed to be cast over them.

Here’s a hilarious explanation of the effect:

It was weird because, once we got in there, he didn’t tell us where to stand or anything. He didn’t point at anything. We just magically got in that line of four people horizontally right in front of him. It was like they had this weird power.

When I was talking to people in the lobby, no one seemed that enthusiastic about anything. The second we got in there, it was like magically everyone was the world’s biggest Chevrolet fan. I can’t stress enough that I’m a real person and not an actor. None of these people were actors, because I asked them what they all did for a living. They suddenly became these perfect spokespeople when this guy started asking questions, like, “What’s the first word that comes to your mind when you think about Chevy?” Literally, the guy next to me was like, “Freedom.” [Laughs.] He was suddenly so patriotic. He was like, “American-made cars. Quality.” All of these people were spewing out these buzzwords.

The whole thing took about two hours. Chevy ended up paying the person $150 in Visa gift cards and promised to mail $50 later. (This was a baffling payment method to him, as well.) The “real people” that ended up having speaking roles in the commercial would eventually get more money, something that may also explain why everyone is so eager to be enthusiastic.

After being a part of the commercial, the NDA-breaker still doesn’t understand what the J.D. Power award is supposed to mean. He told The A.V. Club:

I’m still not really sure what a J.D. Power And Associates Award is, and they explained it to us. I didn’t retain it at all. But I am genuinely surprised to hear that Chevy has won more unimportant awards than any other car manufacturer.

J.D. Power company conducts surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to marketing and advertising firms, according to reports. Chevy shows them in every commercial.

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