Atlanta television reporter and CNN veteran Valerie Hoff resigned after using the n-word in a Twitter exchange with a black viewer, Curtis Rivers.
Hoff, who is white, didn’t actually use the word in spite, but used it to refer to herself.
She messaged Rivers looking for his permission to use a video he had of a police beating, asking him to “please call this news n*gga.”
Rivers typed back “LMFAOO,” but soon realized he was speaking with a white woman, and grew angry, publishing his back-and-forth with the reporter.
On April 13, Rivers shared a video of a police officer punching a Black man in the face during a traffic stop. After posting the video, several reporters from news outlets contacted Rivers to acquire permission to use the video.
According to BET news, Hoff tried to explain that she was attempting to go along with his joke and that she never should have used the word in a personal context. However, her actions violated company policy and the anchor was forced to resign.
John Deushane, Hoff’s supervisor, made the following statement: “11Alive does not tolerate any form of racial insensitivity and aggressively enforces our standard policies. We acted promptly to address this situation. Valerie Hoff has chosen to resign and apologizes for her actions. 11Alive is committed to treating the communities we serve with dignity and respect.”